mrs. O zags

Through the Michelle Obama fashion and style site, Mrs O., I've learned about ZAG. ZAG is the 'brand invention' branch of bbh ad agency. bulldogmi sees it as an IP based branded content business that will take brands to market on their own rather than waiting or pitching to a client.


It's clearly the direction agencies will be going in the future and it's good to see in Mrs. O an example of their risk taking achieving some success. I'll be bullblogging about Mrs. O in a subsequent post re the "conversation" bow.