tackling treadmill management

One hurdle to creativity in an organization is the thought of many managers that their staff is simply not working hard enough. It's not direction...it's effort...I like to call this treadmill management...no matter how hard you work, you (and your company) stay in the same place...the video below demonstrates it well...

It's not the effort of work, it's the direction being set by management. For the treadmill manager, creativity comes in the form of going back to your desk to "think harder".......In fact, as the video demonstrates sometimes you'll go backwards...

Management's default thought is to question employee's motives and drive to the team to work harder...and yes, sometimes work effort is below what it needs to be. However, managers need to get teams and themselves to work smarter...Identify the problem, alter strategies, change the approach...

At bulldogmi, we constantly battle against treadmill management as the video below can attest...

the bulldogmicon

Shepard Fairey's viral political poster of Barack Obama was the iconic image for change & hope in the Presidential election. It was cool. A fantastic representation that art & imagination can turn the simple (a poster) into the sublime. This is what we're trying to do with bulldogmi as well, so we figured it was the best way to visually represent ourselves in a contemporary framework. You can make up your very own Obamicon here at the entertaining and eclectic Paste magazine.

bulldogmi

bulldogmi pushes for change in marketing